Email A/B Testing: Best Practices for Maximizing Engagement

In the ever-changing landscape of digital marketing, email remains a powerful tool for engaging customers and driving conversions. However, not all emails are created equal. Did you know that companies that effectively use A/B testing can increase their conversion rates by up to 49%? This is where A/B testing comes into play. By experimenting with different elements of your email campaigns, you can discover what resonates best with your audience.